£49.14

Gabler Verlag Wettbewerbsvorteile durch internationale Wertschöpfung: Eine empirische Untersuchung deutscher Unternehmen in China (mir-Edition)

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Description

Die Globalisierung zwingt immer mehr Unternehmen dazu, Wertaktivitäten in andere Länder zu verlagern und dadurch ihre Wettbewerbsfähigkeit zu verteidigen. Ausgehend von Theorien des strategischen Managements entwickelt Alexander Bode ein Modell zur internationalen Unternehmenstätigkeit, mit dem sich die Internationalisierung auf Grundlage der unternehmensinternen Ressourcen und externen Marktbedingungen erklären lässt. Anhand einer großzahligen empirischen Untersuchung von deutschen Unternehmen in China testet der Autor das Modell.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 December 2009
Listed Since
14 December 2009

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