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VDM Verlag Aufstieg chinesischer Global Players: Eine Analyse chinesischer Unternehmen und ihr Weg der Internationalisierung

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Description

Das Ziel dieses Buches ist eine holistische Darstellung der chinesischen Unternehmen und ihrer Umwelt sowie ihrer Transformation zu Global Players. Dabei gehen die Autoren den Fragen nach, wie die chinesischen Unternehmen organisiert sind und arbeiten, welche geschichtlichen und kulturellen Einflüsse diese geprägt haben bzw. immer noch auf diese einwirken und wie die Unternehmen ihre Wirtschaftsumgebung wahrnehmen und mit dieser interagieren. Anschließend konzentrieren sich die Autoren auf Chinas Weg der Internationalisierung. Neben Motiven und Strategien zeigen Fallbeispiele, welche Erfahrungen chinesische Unternehmen bereits mit der Internationalisierung gemacht haben. Die wichtigsten Erkenntnisse werden schließlich in einer SWOT-Analyse bewertet und zusammengefasst. Das Buch richtet sich an international agierende Manager, China-interessierte Unternehmer und an Wirtschaftswissenschaftler.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 April 2009
Listed Since
18 April 2009

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