£93.00

VDM Verlag “Die Chinesen kommen!”: Chinas Outbound-Tourismus/ Incoming-Service Europa

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Description

Inhaltlich unveränderte Neuauflage. China steigt zur größten Volkswirtschaft der Welt auf und könnte 2015 die amerikanische Wirtschaft überholen. Der Drache erwacht, hebt ab und fliegt - aber wohin? Nach der Öffnung Chinas zur Außenwelt geht es immer mehr Menschen im Reich der Mitte immer besser, Reichtum ist nicht länger eine Schande, mit steigendem Einkommen wird es möglich zu verreisen: Anderes sehen, Exotisches hautnah erleben. Liegt einem die ganze Welt zu Füßen, oder existieren doch Restriktionen? Björn Weyhreter und Kezhu Yang haben im Studium der Tourismusbetriebswirtschaft dieses Buch erarbeitet, das eine Lücke in der deutschsprachigen Fachliteratur schließt. Die Autoren - ein Deutscher und ein Chinese - kennen Chinas Reisebranche aus persönlicher Erfahrung, beschreiben, warum immer mehr Chinesen verreisen, und legen die Auswirkungen auf globaler Ebene dar. Sie bringen dem Leser nicht nur Land und Leute näher, sondern zeigen auch Chancen und Herausforderungen für die Reisebranche in Europa auf. Sind die Chinesen die Reiseweltmeister von morgen? Was erwarten sie und wie stellt man sie zufrieden? Ein Buch für Verantwortliche und Wissenschaftler der Touristikbranche sowie alle am Thema Interessierten.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 July 2012
Listed Since
18 July 2012

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