Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business) - Image 1

£73.97

Springer Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business)

Name: Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business)
Brand: Springer
Price: 73.97 GBP
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Description

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research. From the Back Cover This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research. About the Author Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319887149
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 August 2018
Listed Since: 29 August 2018

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Springer Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business)

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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