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£74.59

MACMILLAN Internationalization of Emerging Economies and Firms

Name: Internationalization of Emerging Economies and Firms
Brand: MACMILLAN
Price: 74.59 GBP
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Description

Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization. Review 'This valuable book brings together contributions from an impressive range of experts to address the most important development in international business today. It offers a wide-ranging coverage of internationalization by different types of firm from the BRIC countries and other emerging economies. In so doing, it produces ample evidence to challenge traditional western-based views of how and why firms go abroad.' - Professor John Child, Emeritus Chair of Commerce, Birmingham Business School, UK About the Author MARIN MARINOV Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published eight books, numerous book chapters and more than sixty articles in refereed academic journals. SVETLA MARINOVA Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters in books and papers in refereed academic journals.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349345555
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 November 2011
Listed Since: 17 March 2016

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MACMILLAN Internationalization of Emerging Economies and Firms

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