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MACMILLAN International Business and Europe in Transition (The Academy of International Business)

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Description

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 April 1996
Listed Since
30 January 2007

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