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Deutscher Universitätsverlag Corporate Venturing in der Praxis: Rolle im Rahmen des Innovationsmanagements und Ansätze für ein Konzept zur Beurteilung und Steuerung seiner Erfolgsbeiträge (Schriften zum europäischen Management)

3127413

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Description

Systematisches Innovationsmanagement ist wichtige Voraussetzung für das langfristige Überleben von Unternehmen. Wissenschaft und Praxis sind übereinstimmend der Ansicht, dass Corporate Venturing ein geeignetes Instrument sein kann, Unternehmen innovativer, flexibler und entscheidungsfreudiger zu machen. Dennoch gibt es bisher nicht viele Beispiele für langfristige, erfolgreiche Corporate-Venturing-Aktivitäten. Carsten W. Seeliger präsentiert den Stand der Corporate-Venturing-Forschung. Anhand von drei Fallstudien verdeutlicht er die herausragende Bedeutung des Innovationsmanagements für die Unternehmensentwicklung und zeigt auf, welchen Beitrag Corporate-Venturing-Aktivitäten dabei leisten. Im Einklang mit der wissenschaftlichen Literatur lassen auch die Fallstudien erkennen, dass die Operationalisierung der Zielsetzungen und die Erfolgsbeurteilung derartiger Aktivitäten betriebswirtschaftlich noch unbefriedigend sind. Der Autor entwickelt deshalb ein Konzept zur Beurteilung und Steuerung der Erfolgsbeiträge von Corporate-Venturing-Aktivitäten.

Product Specifications

Model
3127413
Format
paperback
Domain
Amazon UK
Release Date
10 December 2004
Listed Since
09 February 2007

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