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Springer Storytelling: Branding in Practice

Name: Storytelling: Branding in Practice
Brand: Springer

Economics

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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 366250023X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 25 October 2016
Listed Since: 26 October 2016

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Springer Storytelling: Branding in Practice

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