£112.40

Routledge Storytelling in Marketing and Brand Communications

Name: Routledge Storytelling in Marketing and Brand Communications
Brand: Routledge
Price: 112.4 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Move beyond simple brand monologues and enter the era of brand-consumer dialogues. This book from the Routledge Studies in Marketing series explores how storytelling has transformed modern marketing into a space for conversation and co-creation. By integrating interdisciplinary narrative literature with the insights of legendary practitioners, this text provides a deep look into the art of storified brand communications. Readers will explore the connection between storytelling and the human brain through the lens of consumer psychology and neuroscience. This resource provides a comprehensive foundation for understanding how narratives drive engagement. Whether you are looking to improve brand identity or understand the mechanics of consumer behavior, this book offers the theoretical frameworks and practical applications needed to master the craft. It serves as a vital guide for those looking to decode the power of narrative in a competitive marketplace.

Key Features

Explores the shift from brand monologues to active consumer dialogues and co-creation processes.

Uses consumer psychology and neuroscience insights to explain how storytelling affects the brain.

Combines interdisciplinary narrative literature with perspectives from legendary industry practitioners.

Provides various conceptual models, tools, and techniques for applying storytelling in real-world settings.

Offers a mix of theory and practical application designed for researchers, academics, and students.

Includes essential frameworks for marketing practitioners to improve brand communications.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032689420
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 July 2024
Listed Since: 01 February 2024

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Routledge Storytelling in Marketing and Brand Communications

It has never been this cheap. We have no record of a lower price.

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