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£112.40
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£112 today · cheaper than every other day in the last 3 months
Routledge Storytelling in Marketing and Brand Communications - Routledge
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Last 66 days · 66 data points (no recent data)
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Price distribution over 66 days • 2 price levels
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Most common price: £112 (54 days, 81.8%)
Price range: £112 - £138
Price levels: 2 different prices over 66 days
Description
Key Features
Explores how storytelling transforms brand communications from monologues into authentic consumer dialogues and co-creation opportunities.
Integrates consumer psychology and neuroscience research to explain how storytelling affects audience perception and decision-making.
Provides practical conceptual models, tools, and techniques ready for application in real-world marketing scenarios.
Combines theoretical foundations with perspectives and case studies from experienced marketing practitioners and industry leaders.
Part of Routledge Studies in Marketing series, offering academic credibility for researchers and professional practitioners alike.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032689420
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 12 July 2024
- Listed Since
- 01 February 2024
Barcode
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