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Springer Storytelling: Branding in Practice

Name: Storytelling: Branding in Practice
Brand: Springer

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As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540883487
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 June 2010
Listed Since: 11 March 2010

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Springer Storytelling: Branding in Practice

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