£58.98

Springer Storytelling: Branding in Practice

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£59.73 £54.52 £55.65 £56.79 £57.93 £59.07 £60.20 10 June 2026 28 June 2026 16 July 2026 03 August 2026 21 August 2026

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Description

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 June 2010
Listed Since
11 March 2010

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