£58.98

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£59 today · usual range £55–£59 · best ever £55

Springer Storytelling: Branding in Practice

Amazon

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£59.21 £54.57 £55.58 £56.59 £57.61 £58.62 £59.63 26 July 2026 01 August 2026 08 August 2026 14 August 2026 21 August 2026
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Price distribution over 27 days • 2 price levels

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Most common price: £59 (15 days, 55.6%)

Price range: £55 - £59

Price levels: 2 different prices over 27 days

Description

As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 June 2010
Listed Since
11 March 2010

Barcode

No barcode data available

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