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£39.77
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£40 today · cheaper than every other day in the last 3 months
Springer Storytelling: Branding in Practice - Business Book
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Description
Key Features
This Springer book provides practical guidance on using storytelling to shape and support your company brand.
The content is written for practitioners by practitioners to ensure the advice is applicable to real business settings.
Learn how to build your brand both internally and externally using effective narrative techniques.
The text includes real-life examples and simple guidelines to help you understand what makes a good story.
Access practical tools designed to help companies implement storytelling as a means of brand building.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 366250023X
- Domain
- Amazon UK
- Release Date
- 25 October 2016
- Listed Since
- 26 October 2016
Barcode
No barcode data available
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