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Routledge The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations

Name: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations
Brand: Routledge
Price: 44.48 GBP
Availability: InStock

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Description

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750673559
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 12 October 2000
Listed Since: 14 February 2007

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Routledge The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations

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