£127.62

Routledge The Springboard - Storytelling for Management

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Description

Transform how your organization communicates with The Springboard by Routledge. This book presents storytelling as a formal discipline designed for organizational change and knowledge management. Instead of viewing stories as mere anecdotes, this guide teaches you how to use springboard stories to communicate new strategies, structures, identities, and values effectively. By mastering these techniques, leaders can reach employees, partners, and customers to drive meaningful action. The book provides a framework for using narrative to help organizations become more unified, responsive, and intelligent. Whether you are managing information or leading a major shift in company direction, this text offers a professional approach to using storytelling as a management technique in the knowledge era.

Key Features

Learn to use storytelling as a formal discipline for organizational change and effective knowledge management.

Utilize springboard stories to communicate new strategies, goals, and values to employees and partners.

Apply specific narrative techniques to help your organization become more unified and responsive.

Improve organizational intelligence by using storytelling as a professional management technique.

Communicate envisioned identities and structures to customers and stakeholders through strategic storytelling.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 November 2015
Listed Since
10 March 2016

Barcode

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