£82.00

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Palmarium Academic Publishing Upravlenie marketingom v turizme: Uchebnik

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£82.00 £77.90 £79.54 £81.18 £82.82 £84.46 £86.10 26 July 2026 06 August 2026 17 August 2026 28 August 2026 09 September 2026
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Price distribution over 46 days • 1 price levels

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46 days 0 12 23 35 46 £82 Days at Price

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Most common price: £82 (46 days, 100.0%)

Price range: £82 - £82

Price levels: 1 different prices over 46 days

Description

V dannom uchebnike rassmatrivayutsya osnovnye podkhody k marketingu v turistskoy industrii, i raskryvayutsya metody formirovaniya marketingovoy sistemy kak kompleksnoy. Osnovyvayas' na opyte, poluchennom v mezhdunarodnoy i otechestvennoy praktike, dayutsya rekomendatsii po situatsionnoy marketingovoy orientatsii v usloviyakh konkurentsii v industrii turizma. Strukturirovannyy spektr osnovnykh ponyatiy i terminov otrazhaet sovremennoe nauchnoe poznanie marketinga v turizme. Marketing turistskikh uslug rassmatrivaetsya v dvukh aspektakh kak sistema orientirovannaya na strategiyu i taktiku aktivnogo prisposobleniya k izmeneniyam rynka, i kak sovokupnost' elementov vzaimodeystvuyushchikh v dannoy sfere. Vnimanie chitatelya aktsentiruetsya na ispol'zovanii instrumentov marketinga turistskogo predpriyatiya dlya dostizheniya uspekha na rynke turistskikh uslug.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 July 2013
Listed Since
06 July 2013

Barcode

No barcode data available

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