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LAP Lambert Academic Publishing Audience Behaviour towards Television Advertisements: Understand your Audience

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Description

Advertisements play a major role in the purchase decision; they provide a real picture of the product and act as a good source of information. Television advertising has improved a lot and the application of creativity in advertising is amazing. The study focused on how audience behave and respond to the advertisements. Influence of ads, likeable factors in the television commercials and avoidance behaviour of the audience are also covered.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 November 2012
Listed Since
28 November 2012

Barcode

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