£62.75

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£63 today · cheaper than every other day in the last 3 months

Springer Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems

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Last 35 days · 35 data points (no recent data)

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£64.57 £62.57 £63.00 £63.44 £63.88 £64.32 £64.75 11 August 2026 19 August 2026 28 August 2026 05 September 2026 14 September 2026
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Price distribution over 35 days • 2 price levels

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7 days · current 28 days 0 7 14 21 28 £63 £65 Days at Price

Price Analysis

Most common price: £65 (28 days, 80.0%)

Price range: £63 - £65

Price levels: 2 different prices over 35 days

Description

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 January 2016
Listed Since
16 September 2015

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No barcode data available

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