An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses) - Image 1

£113.94

Springer An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses)

Name: An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses)
Brand: Springer
Price: 107.32 GBP
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Managers' Guides to Computing

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Product Description This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies. From the Back Cover This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). Following a comprehensive survey of the current literature on CRM, it describes the development of a new intelligent CRM (I-CRM) framework, which integrates in a single approach different innovative analytical methods. Unlike conventional approaches, this new methodology can handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solutions for their major complaints, hence promoting business development. The thesis also describes the successful application of the method to a real-world case: the virtually immeasurable number of complaints from truck drivers at the port city Fremantle in Western Australia.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319033433
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 09 July 2015
Listed Since: 09 July 2015

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Springer An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses)

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