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£65 today · previous high £65 · all-time low £64

Springer Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler: Determinanten einer Expansion in den physischen Einzelhandel (Handel und ... Retailing and International Marketing)

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Last 88 days · 88 data points

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£64.57 £64.34 £64.39 £64.44 £64.49 £64.54 £64.59 01 August 2026 22 August 2026 13 September 2026 05 October 2026 27 October 2026
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Price distribution over 88 days • 1 price levels

Days at Price
88 days 0 22 44 66 88 £65 Days at Price

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Most common price: £65 (88 days, 100.0%)

Price range: £65 - £65

Price levels: 1 different prices over 88 days

Description

Dieses Buch befasst sich mit der Analyse des ‚Adding Bricks to Clicks‘-Prozesses – der Expansion bislang reiner Online-Händler in den physischen Offline-Handel. Von der Festlegung der Expansionsziele über die Wahl des Ladenkonzepts und des Standorts bis hin zur kundenzentrierten Kanalintegration werden neun Determinanten identifiziert, die die Transformation des bisherigen Einkanal- in ein tragfähiges Mehrkanalsystem bestimmen. Die systematische Betrachtung dieser Determinanten vertieft das Verständnis über die Expansionsstrategien von Online-Pure-Playern. Sie zeigt, wie digitale und physische Kanäle im Mehrkanalhandel erfolgreich miteinander verzahnt werden können. Zudem liefert es wertvolle Erkenntnisse zur anhaltenden Bedeutung physischer Ladengeschäfte in der Customer Journey. Um kanalübergreifende Strategien gezielt zu reflektieren und weiterzuentwickeln, liefern die praxisnahen Ergebnisse eine solide Basis für Wissenschaft und Praxis.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 July 2025
Listed Since
18 April 2025

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