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GRIN Verlag Big Data Impacts on Human Resource Management. Using Multinational Enterprises as Example

Name: Big Data Impacts on Human Resource Management. Using Multinational Enterprises as Example
Brand: GRIN Verlag
Price: 41.5 GBP
Availability: InStock

Human Resources Management

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Description

Master's Thesis from the year 2014 in the subject Leadership and Human Resource Management - Miscellaneous, grade: C, The ESC Rennes School of Business, language: English, abstract: The study of this research investigated the effect of social media on the intention of job pursuit. The participants of this survey (N=317) were voluntarily recruited from the college students, graduates and job seekers in Taiwan, and the electronic questionnaires were distributed via the Internet in the present study. The elements of the mediation in this research design combined corporate reputation (CR) with two factors of employer knowledge, employer familiarity (EF) and employer reputation (ER), to estimate the indirect effect between social media and intention of job pursuit. The evidences confirmed that positive message in social media positively influence (a) corporate reputation, (b) employer familiarity and (c) employer reputation; in turn, which will relate to increase the intention of job pursuit; moreover; (d) the relation between social media and intention of job pursuit was affirmed in the research of this study, and both of the proposition in this study were validated by using the method of simple regression and path analysis.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3656842124
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain: Amazon UK
Release Date: 20 November 2014
Listed Since: 26 February 2015

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GRIN Verlag Big Data Impacts on Human Resource Management. Using Multinational Enterprises as Example

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