GRIN Verlag Analyse der Planungs- und Steuerungsmöglichkeiten der internen Kommunikation in kleinen und mittelständischen Unternehmen durch Social Media Governance

Social Media for Government: Theory and Practice

Routledge

Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

Business Science Reference

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Josef Eul Verlag GmbH

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Kogan Page

Strategic Social Marketing

Sage Publications

Encyclopedia of Social Media and Politics

Sage Publications

Social Media and Politics in Central and Eastern Europe (BASEES/Routledge Series on Russian and East European Studies)

Routledge

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Springer

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Routledge

Contemporary Perspectives on Organizational Social Networks: 40 (Research in the Sociology of Organizations, 40)

Emerald Group Publishing Limited

Sub-National Democracy and Politics Through Social Media: 29 (Public Administration and Information Technology, 29)

Springer

Sub-National Democracy and Politics Through Social Media: 29 (Public Administration and Information Technology, 29)

Springer

Neighbor Networks: Competitive Advantage Local and Personal

Oxford University Press

Moderne Internettechnologien im internen und externen Einsatz bei Banken: Eine Analyse zum Status quo und künftigen Entwicklungen

GRIN Verlag

The Social Media Industries (Media Management and Economics Series)

Routledge

Graph-Based Social Media Analysis: 39 (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

CRC Press

Social Media Marketing: A Strategic Approach

Introduction to Digital Media

Wiley-Blackwell

Soziales Engagement von Unternehmen: Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert (Forum Produkt- und Produktionsmanagement)

Gabler Verlag

Social Information: Gaining Competitive and Business Advantage Using Social Media Tools (Chandos Publishing Social Media Series)

Chandos Publishing

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Apress

Handbook of Social Media Use Online Relationships, Security, Privacy, and Society Volume 2

Techniques and Tools for Designing an Online Social Network Platform: 3 (Lecture Notes in Social Networks)

Springer

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge