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VDM Verlag La traducción publicitaria entre castellano y árabe: Los aspectos contextuales de la traducción publicitaria entre castellano y árabe

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62 days 0 16 31 47 62 £105 Days at Price

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Price range: £105 - £105

Price levels: 1 different prices over 62 days

Description

La actividad publicitaria adquiere relevancia cuando los medios de comunicación se globalizan y la convierten en una necesidad mundial, lo que requiere la intervención de la traducción para aclarar su propósito. La mencionada actividad se convierte en un medio esencial para difundir los mensajes en las diversas culturas, dada la necesidad de transmitir connotaciones aceptables a los receptores. De ahí se deduce que la importancia del conocimiento lingüístico y su transvase es primordial, pero el conocimiento extralingüístico de los aspectos contextuales de estas sociedades favorece asimismo la aceptabilidad del mensaje y permite la percepción de estas connotaciones por el lector meta.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
19 May 2014
Listed Since
12 June 2014

Barcode

No barcode data available

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