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VDM Verlag Establishing a Quality Franchise Relationship in Taiwan: Investigating Relationships between Relationship Quality, Loyalty and Cooperation

Name: Establishing a Quality Franchise Relationship in Taiwan: Investigating Relationships between Relationship Quality, Loyalty and Cooperation
Brand: VDM Verlag
Price: 54.0 GBP
Availability: InStock

Call Centre Management

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Description

Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. Creating a cooperative long-term franchising relationship between franchisors and franchisees is essential to maintain the proportion of convenience stores and increase competitive advantage among convenience stores in Taiwan. Understanding relationship management is consequently vital for franchise relationship success. The majority of studies on franchising relationships are conducted in a Western context. To date, there are no studies that explore the interaction between relationship quality, loyalty and cooperation in a franchising relationship in an Eastern context. This book attempts to empirically examine some important elements (e.g. relationship quality, loyalty and cooperation) that might promote a successful long-term franchising relationship between franchisors and franchisees. The analysis has highlighted that small business owners operating in a franchise system should pay attention to the importance of relationship quality, loyalty and cooperation in stabilizing franchising relationships and enhancing competitive advantage.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639238508
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 March 2010
Listed Since: 18 March 2010

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VDM Verlag Establishing a Quality Franchise Relationship in Taiwan: Investigating Relationships between Relationship Quality, Loyalty and Cooperation

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Establishing a Quality Franchise Relationship in Taiwan: Investigating Relationships between Relationship Quality, Loyalty and Cooperation

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Price Analysis

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Product Specifications

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Similar Products You Might Like

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