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VDM Verlag PR kultureller Institutionen: Besucheranalyse der Galerie für Zeitgenössische Kunst Leipzig

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£49.00 £46.55 £47.53 £48.51 £49.49 £50.47 £51.45 11 August 2026 19 August 2026 28 August 2026 05 September 2026 14 September 2026
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Price distribution over 35 days • 1 price levels

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35 days 0 9 18 26 35 £49 Days at Price

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Price levels: 1 different prices over 35 days

Description

Nonprofit-Institutionen geraten mehr und mehr unter Rechtfertigungs- und Darstellungsdruck und müssen ihren Anspruch auf Finanzierung durch öffentliche Gelder legitimieren. Dadurch kommt der Kommunikation dieser Institutionen nach außen eine wachsende Bedeutung zu, deren Aufgabe es u.a. ist, Akzeptanz in der Öffentlichkeit zu schaffen und die geforderten Legitimationsnachweise zu erbringen. Um erfolgreich zu sein, muss Kommunikation systematisch, geplant und regelmäßig erfolgen und in ein Konzept eingebunden sein. In der vorliegenden Arbeit soll die Grundlage für die Entwicklung eines solchen PR-Konzeptes, nämlich die Identifikation von Zielgruppen am Beispiel einer Nonprofit-Organisation, der Galerie für Zeitgenössische Kunst Leipzig, geschaffen werden. Die Autorin Lisa Mönchmeyer führt hierzu eine Besucheranalyse durch, der als theoretische Basis das Modell der Erlebnismilieus von Gerhard Schulze zugrunde liegt. Das Buch richtet sich an Kulturschaffende, Kultur-, Medien- und Kommunikations-wissenschaftler, Kultursoziologen, PR- und Marketing-Experten sowie öffentliche Kulturinstitutionen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 July 2008
Listed Since
18 March 2010

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No barcode data available

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