Tourist Information: Travellers' Choice of Sources and Channels - Image 1

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£68 today · usual range £64–£68 · best ever £64

VDM Verlag Tourist Information: Travellers' Choice of Sources and Channels

Name: Tourist Information: Travellers' Choice of Sources and Channels
Brand: VDM Verlag
Price: 67.99 GBP
Availability: InStock

Brands & Corporate Identity

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Price distribution over 60 days • 3 price levels

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Most common price: £68 (29 days, 48.3%)

Price range: £64 - £68

Price levels: 3 different prices over 60 days

Description

Going on a trip or a holiday invariably requires some extent of information search by the tourist, and for the experience to be gratifying, it is essential that tourism businesses and destinations make sure that the right kind of information is available at the right place at the right time. Achieving this precision in communication is getting increasingly complicated as a result of an exponential growth in the amount of tourist information available. A prerequisite for marketing success in today's information society is a thorough understanding of how consumers choose between the various sources and channels of information available to them. This book explores how these choices are made by tourists. In particular, it looks at the role of the Internet as a tourist information channel. The book is suited for anyone interested in the marketing of tourism services or in marketing communication in general.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639008545
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Publication Date: 21 October 2013
Listed Since: 07 May 2008

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VDM Verlag Tourist Information: Travellers' Choice of Sources and Channels

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