Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour - Image 1

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VDM Verlag Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour

Name: Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour
Brand: VDM Verlag
Price: 68.39 GBP
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Description

Gender and Tourism: Understanding Male and Female Tourist Behavior, is an in-depth comparative study identifying the preferences, participation, duties and responsibilities of male and female tourists. The research has investigated the gender roles of tourists and gendered consumer-decision making in vacation decisions. A comparative sample of Indian and Foreign male and female tourists has helped to identify if cultural differences and gender status in society effects travel choices and behaviour. The study also explores assumptions and perceptions related to use of gender images in tourism marketing. The work demonstrates that in contemporary times males and females participate equally in decision making for travel and jointly undertake responsibilities in travel planning. However, gender is a detrimental factor that accounts for differences between males and females in preference for different forms of tourism and participation in different kinds of tourism activities. It is anticipated that the findings of this work will appeal to both researchers and practitioners of tourism who are interested in understanding the gender segments of the tourism market.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639124669
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 22 February 2009
Listed Since: 02 March 2009

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VDM Verlag Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

VDM Verlag Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour

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