£45.50

De Gruyter Oldenbourg Management Von Destinationen (Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit)

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£51.48 £44.90 £46.34 £47.77 £49.21 £50.64 £52.08 24 March 2026 03 April 2026 13 April 2026 23 April 2026 04 May 2026

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Description

Destinationen sind die eigentlichen Wettbewerbseinheiten im Tourismus. Weil Destinationen aus Menschen als Bürger und nicht nur aus Angestellten bestehen, weil Destinationen aus verschiedenen unabhängigen Unternehmen und nicht nur aus unterstellten Abteilungen bestehen, weil Tourismus verschiedene externe Effekte erzeugt und aus verschiedenen anderen Gründen braucht es für das Management von Destinationen neue Ansätze. Wie entsteht in einer Destination ein zusammenhängendes touristisches Produkt, welche Erfolgsbedingungen lassen sich für Strategien von Destinationen ableiten, wie lässt sich der Erfolg einer Destination im Wettbewerb messen, wie lassen sich Strategien intern trotz widersprüchlicher Interessen von Bürgern und Unternehmen durchsetzen? Für diese und andere Erklärungs- und Gestaltungsfragen liefert das vorliegende Buch Antworten. Als erstes im deutschsprachigen Raum befasst es sich mit dem im Zusammenhang mit der Revitalisierung des Tourismus wichtigen Thema des Destinationsmanagements.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 October 2012
Listed Since
13 September 2012

Barcode

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