Destination Marketing: An international perspective (Routledge Advances in Tourism) - Image 1

£149.54

Routledge Destination Marketing: An international perspective (Routledge Advances in Tourism)

Name: Destination Marketing: An international perspective (Routledge Advances in Tourism)
Brand: Routledge
Price: 149.54 GBP
Availability: InStock

Call Centre Management

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Description

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing. About the Author Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138855898
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Publication Date: 11 November 2015
Listed Since: 15 April 2015

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Routledge Destination Marketing: An international perspective (Routledge Advances in Tourism)

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