GRIN Verlag New Media and Cultural Hybridisation. A Study on the Influence of New Media Technologies on the Youth of Silchar, India

Doctoral Thesis / Dissertation from the year 2019 in the subject Communications - Multimedia, Internet, New Technologies, Assam University, language: English, abstract: The topic of this research work propose to understand the impact of New Media Technologies on the undergraduate students of an urban area of North East India, to test if these technologies are having any cultural implications in terms of juxtaposition of multiple cultures. The thesis argues that New Media Applications have brought in a sense of hybrid culture among the youth by affecting the perception and consumption of cultural indicators among college goers. In this age of New Media, it is becoming increasingly difficult to distinguish between virtual and real these days. With the burgeoning of technology enabled communication, interactional transactions have become heavily dependent and concentric upon webbed web. Be it social, political or cultural - every aspect of contemporary human sustenance has gone for a toss and a state of interweavements has been attained. In the present day a gamut of digital communication, online tools, applications and technologies have become part and parcel of everyday affairs and even more so in the realms of communication. It is quite obvious that new communication networks empowered with digital technologies and internet are foremost tools which have enabled the enterprise of completely new representation of information production and dissemination, cultural production, management and control.