£81.84

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£82 today · all-time low £81 (Jul 2026) · usually the usual

MACMILLAN Managing Organizational Crisis and Brand Trauma

Name: Managing Organizational Crisis and Brand Trauma
Brand: MACMILLAN
Price: 81.84 GBP
Availability: InStock

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Most common price: £84 (37 days, 92.5%)

Price range: £82 - £84

Price levels: 2 different prices over 40 days

Description

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3319869205
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 18 August 2018
Listed Since: 08 February 2019

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Managing Organizational Crisis and Brand Trauma

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Managing Organizational Crisis and Brand Trauma

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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