£58.51

De Gruyter Mouton Action Theory and Communication Research: x: Recent Developments in Europe. (Mouton Textbook) (Communications Monograph [CM], 3)

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Description

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society. About the Author Karsten Renckstorf is Professor of Communication Studies at Nijmegen University, The Netherlands. Denis McQuail is Professor Emeritus of Communication Studies at Amsterdam University, The Netherlands. Judith E. Rosenbaum and Gabi Schaap are Assistant Professors of Communication Studies at the University of Nijmegen, The Netherlands.

Product Specifications

Format
perfect
Domain
Amazon UK
Release Date
24 September 2004
Listed Since
10 December 2006

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