Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook): 3 (Communications Monograph [CM], 3) - Image 1

£202.00

De Gruyter Mouton Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook): 3 (Communications Monograph [CM], 3)

Name: Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook): 3 (Communications Monograph [CM], 3)
Brand: De Gruyter Mouton
Price: 202.0 GBP
Availability: InStock

Language Study & Reference

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Description

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society.

Product Specifications

Brand: De Gruyter Mouton
Format: hardcover
ASIN: 3110180804
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 26 May 2004
Listed Since: 10 December 2006

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De Gruyter Mouton Action Theory and Communication Research: Recent Developments in Europe. (Mouton Textbook): 3 (Communications Monograph [CM], 3)

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