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VS Verlag für Sozialwissenschaften Die Malaise der Medienwirkungsforschung: Transklassische Wirkungen und klassische Forschung: 28 (Studien zur Kommunikationswissenschaft, 28)

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Description

'Was machen die Medien mit dem Menschen?' fragen die Wirkungsforscher; 'was machen die Menschen mit den Medien' fragen umgekehrt die Nutzenforscher. Zusammen verursachen sie eine Pattsituation, aus der sich die Medienwirkungsforschung bislang nicht hat befreien können. Neue, integrative Ansätze tun daher not und werden in diesem Buch geprüft: der dynamisch-transaktionale Ansatz, das Involvement-Konzept und das 'elaboration likelihood model'. Die Medienwirkungsforschung kann diese neuen Ansätze aber erst eingliedern, wenn sie ihren eigenen paradigmatischen Nährboden, den Kritischen Rationalismus, verläßt. About the Author Dr. Gregor Halff ist wissenschaftlicher Mitarbeiter am Institut für Publizistik- und Kommunikationswissenschaft der Westfälischen Wilhelms-Universität Münster.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 April 1998
Listed Since
18 August 2012

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