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MACMILLAN Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Name: Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
Brand: MACMILLAN
Price: 107.85 GBP
Availability: InStock

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Description

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030770826
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 18 July 2021
Listed Since: 15 August 2020

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This is the most expensive it has ever been. Walk away.

MACMILLAN Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

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