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MACMILLAN Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy

Name: Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy
Brand: MACMILLAN
Price: 87.95 GBP
Availability: InStock

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Description

This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines. From the Back Cover This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines. About the Author Jennifer D. Chandler is Associate Professor of Management at California State University, Fullerton, USA. She studies service innovation, technology, and the development of user-centric service systems.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 3030477991
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 02 October 2021
Listed Since: 04 September 2021

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MACMILLAN Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy

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