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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach

Management

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Description

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. About the Author Dr Richard Tresidder teaches marketing on the MSc programmes within the Centre for Tourism, Hospitality and Events Research the Sheffield Business School at Sheffield Hallam University. His research interests are in how people interpret marketing campaigns and in particular how signs and images give meaning to the experiences that surround tourism, hospitality, food and events. Richard has managed and undertaken research for many organisations including the Deputy Prime Ministers' Office, the Rural Development Commission and the National Trust. Craig Hirst sits within the Food and Nutrition group at the Sheffield Business School and is course leader for the MSc Nutrition with Public Health Management. He also leads the core marketing module of the Schools Tourism Hospitality Events and Food Masters programme. Craig's expertise and research interest lay in marketing and consumer behaviour, having particular interest in the power of marketing, notions and perspectives of consumer sovereignty, social marketing, communities of consumption, and multi-paradigmatic accounts of marketing and consumers. All of these interests are mostly set within the context of food and public health. Whilst Craig's academic interests are often philosophical in nature he expects his work to have practical social, cultural, and economic utility.

Product Specifications

Format: hardcover
ASIN: 1906884528
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 30 January 2012
Listed Since: 24 August 2011

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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach

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