Enterprise Development: The Challenges of Starting, Growing and Selling Businesses - Image 1

£30.19

Cengage Learning Enterprise Development: The Challenges of Starting, Growing and Selling Businesses

Name: Enterprise Development: The Challenges of Starting, Growing and Selling Businesses
Brand: Cengage Learning
Price: 34.63 GBP
Availability: InStock

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Description

Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 1861529899
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 18 November 2004
Listed Since: 04 January 2007

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Cengage Learning Enterprise Development: The Challenges of Starting, Growing and Selling Businesses

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