The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies) (Chandos Asian Studies Series) - Image 1

£82.50

Elsevier The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies) (Chandos Asian Studies Series)

Name: The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies) (Chandos Asian Studies Series)
Brand: Elsevier
Price: 82.5 GBP
Availability: InStock

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Description

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. Key Features: the first book is in English made by Chinese researchers with a Chinese viewpoint of developments; provides the management implications in different sectors of the Chinese economy; predicts future trends . About the Author Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

Product Specifications

Brand: Elsevier
Format: hardcover
ASIN: 1843343320
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 April 2009
Listed Since: 29 January 2007

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Elsevier The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies) (Chandos Asian Studies Series)

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