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Price Distribution

Price distribution over 27 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £120 (26 days, 96.3%)

Price range: £120 - £220

Price levels: 2 different prices over 27 days

Description

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Product Specifications

Format: hardcover
ASIN: 1668458977
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 09 December 2022
Listed Since: 20 September 2022

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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

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Price Analysis

Description

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This is the most expensive it has ever been. Walk away.

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Branding, Cultural Intelligence and Co-Marketing

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Transforming Business Practices With AI-Powered Green Marketing

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Enhancing Business Communications and Collaboration Through Data Science Applications

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AI Innovations for Customer Experience Optimization in the Service Sector

Youth Cultures, Responsive Education, and Learning

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