£154.05

Innovative Trends Shaping Food Marketing and Consumption

E-business

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Description

Explore the changing landscape of the food industry with Innovative Trends Shaping Food Marketing and Consumption. Published by IGI Global, this book provides a deep look into how modern business practices are evolving within the food sector. It is an essential resource for professionals and students interested in the intersection of food technology, consumer behavior, and digital commerce. As the industry moves toward new models of engagement, understanding these shifts is necessary for staying competitive. This text covers the essential movements within food marketing and the ways consumption patterns are being redefined by new technologies and market demands. Whether you are studying e-business or managing food industry operations, this book offers a structured perspective on the trends that define the current market environment.

Key Features

Comprehensive analysis of modern food marketing trends to help you understand current market shifts.

Insights into evolving consumer consumption patterns within the food and beverage industry.

Academic and professional perspectives published by IGI Global for reliable industry knowledge.

Focused content on the intersection of food systems and e-business strategies.

A valuable resource for students and professionals studying business, finance, and law.

Product Specifications

Format: hardcover
ASIN: B0DVDDZJ24
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 23 January 2025
Listed Since: 29 January 2025

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Innovative Trends Shaping Food Marketing and Consumption

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