£163.40

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21 days of data · current price £163

Food Marketing and Consumption Trends - E-Business

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Description

Explore the transformative landscape of food marketing and consumption through this comprehensive examination of industry trends. This IGI Global publication offers valuable insights into how businesses are adapting to evolving consumer preferences, digital strategies, and market dynamics in the food sector. Ideal for marketing professionals, entrepreneurs, and business students seeking to understand contemporary approaches to food industry challenges and opportunities. The book provides actionable knowledge on consumer behaviour, emerging marketing channels, and sustainable practices reshaping the food business. A practical resource for anyone looking to stay competitive in today's rapidly changing food market environment.

Key Features

IGI Global publisher ensures academic rigour and industry credibility for food marketing research.

Comprehensive coverage of current trends influencing how consumers engage with food brands and products.

Suitable for business professionals, marketing strategists, and academic study in e-commerce and food industries.

Explores digital marketing strategies and consumption patterns specific to the modern food sector.

Provides evidence-based insights into competitive positioning within food business markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 January 2025
Listed Since
29 January 2025

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