Price Fairness (Legend in Marketing) - Image 1

£70.00

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

Vibrant Publishers Price Fairness (Legend in Marketing)

Name: Price Fairness (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

International

Price Distribution

Price distribution over 46 days • 1 price levels

Days at Price

Price Analysis

Most common price: £70 (46 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 46 days

Description

"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair and the psychological, ethical, and cultural factors influencing their judgments. Monroe meticulously dissects real-world examples and research to explain how fairness perceptions impact purchasing behavior, brand loyalty, and market competition. The book bridges the gap between theoretical insights and practical applications, offering valuable strategies for marketers and businesses to establish and maintain pricing policies that resonate with customers. With chapters highlighting fairness in competitive pricing, the role of transparency, and the effects of price changes, Monroe provides actionable insights into building trust and credibility through pricing strategies. An essential resource for academics, marketing professionals, and students, Price Fairness equips readers with tools to navigate the complexities of pricing decisions in today’s dynamic and globalized economy. This volume is a testament to Kent B. Monroe’s influential research, shaping how we understand and apply the principles of fairness in pricing.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636513514
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 24 December 2024
Listed Since: 26 December 2024

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Price Fairness (Legend in Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Pricing Management and Practice (Legend in Marketing)

Processing of Price Information (Legend in Marketing)

Comparative Price Advertising (Legend in Marketing)

Product and New Product Management (Legend in Marketing)

Pricing Decoded: Leading Practitioners Manage Price - Routledge

Marketing Strategy: Firm (Legend in Marketing)

Models, Theory, and Methods (Legend in Marketing)

Determinanten und Konsequenzen wahrgenommener Preisfairness. Eine empirische Studie im Vergleich zwischen China und Deutschland

Preisfairness. Ein State-of-the-Art-Review der theoretischen und empirischen Forschung

Market Segmentation (Legend in Marketing)

The Social And Ethical Side Of Marketing (Legend in Marketing)

Fundierung von fairem Verhalten in Unternehmen-Kunde-Beziehungen

Marketing In The New Economy (Legend in Marketing)

Marketing Management and Strategy (Legend in Marketing)

Marketing Research (Legend in Marketing)

Marketing Communication (Legend in Marketing)

Dynamisches Pricing. Ertragswirkungen einer proaktiven Preispolitik

Behavioral Consequences of Dynamic Pricing

Marketing Theory (Legend in Marketing)

Channels of Distribution (Legend in Marketing)

Whos Who in Fashion

Research Methods (Legend in Marketing)

Strategic Marketing (Legend in Marketing)

Marketing Theory And Orientations (Legend in Marketing)

It has never been this cheap. We have no record of a lower price.

Vibrant Publishers Price Fairness (Legend in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Pricing Management and Practice (Legend in Marketing)

Processing of Price Information (Legend in Marketing)

Comparative Price Advertising (Legend in Marketing)

Product and New Product Management (Legend in Marketing)

Pricing Decoded: Leading Practitioners Manage Price - Routledge

Marketing Strategy: Firm (Legend in Marketing)

Models, Theory, and Methods (Legend in Marketing)

Determinanten und Konsequenzen wahrgenommener Preisfairness. Eine empirische Studie im Vergleich zwischen China und Deutschland

Preisfairness. Ein State-of-the-Art-Review der theoretischen und empirischen Forschung

Market Segmentation (Legend in Marketing)

The Social And Ethical Side Of Marketing (Legend in Marketing)

Fundierung von fairem Verhalten in Unternehmen-Kunde-Beziehungen

Marketing In The New Economy (Legend in Marketing)

Marketing Management and Strategy (Legend in Marketing)

Marketing Research (Legend in Marketing)

Marketing Communication (Legend in Marketing)

Dynamisches Pricing. Ertragswirkungen einer proaktiven Preispolitik

Behavioral Consequences of Dynamic Pricing

Marketing Theory (Legend in Marketing)

Channels of Distribution (Legend in Marketing)

Whos Who in Fashion

Research Methods (Legend in Marketing)

Strategic Marketing (Legend in Marketing)

Marketing Theory And Orientations (Legend in Marketing)