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£66.42

Information Science Reference Emerging Markets and E-commerce in Developing Economies (Premier Reference Source)

Name: Emerging Markets and E-commerce in Developing Economies (Premier Reference Source)
Brand: Information Science Reference
Price: 66.42 GBP
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E-commerce

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Description

High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1605661007
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 October 2008
Listed Since: 07 May 2008

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Information Science Reference Emerging Markets and E-commerce in Developing Economies (Premier Reference Source)

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