£64.11

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£64 today · all-time low £63 (Jul 2026) · usually the usual

Bloomsbury Entry and Cooperative Strategies in International Business Expansion

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£64.30 £63.04 £63.31 £63.59 £63.86 £64.14 £64.41 23 July 2026 05 August 2026 19 August 2026 01 September 2026 15 September 2026
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Price range: £63 - £64

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Description

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 July 1999
Listed Since
13 February 2007

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