£77.50

Bloomsbury Academic Brand Thinking: Building Brands You Can Believe In

Name: Brand Thinking: Building Brands You Can Believe In
Brand: Bloomsbury Academic
Price: 77.5 GBP
Availability: InStock

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Description

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands. This book addresses the most important challenge for today's brands—authenticity. In addition to robust theoretical framing, this book provides concrete case studies of companies across industry sectors that exemplify the cornerstones of the brand thinking framework. With theory, applications, and case studies from industry, this book will walk you through the key components of brand thinking and how to build a brand to believe in: from cultivating purpose to creating a unique design and experience.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1538195194
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 11 December 2025
Listed Since: 03 June 2025

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Bloomsbury Academic Brand Thinking: Building Brands You Can Believe In

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