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IGI Global Driving Innovation and Business Success in the Digital Economy

Name: Driving Innovation and Business Success in the Digital Economy
Brand: IGI Global

E-commerce

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About the Author Ionica Oncioiu, Titu Maiorescu University, Romania. Product Description Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522517790
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 12 December 2016
Listed Since: 02 November 2016

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IGI Global Driving Innovation and Business Success in the Digital Economy

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