The Principles of Islamic Marketing - Image 1

£91.99

Routledge The Principles of Islamic Marketing

Name: The Principles of Islamic Marketing
Brand: Routledge
Price: 91.99 GBP
Availability: InStock

International

Price History & Forecast

Last 32 days • 32 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 32 days • 1 price levels

Days at Price

Price Analysis

Most common price: £92 (32 days, 100.0%)

Price range: £92 - £92

Price levels: 1 different prices over 32 days

Description

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1472460308
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 28 October 2015
Listed Since: 11 March 2015

Barcode

No barcode data available

Routledge The Principles of Islamic Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Principles of Islamic Marketing

Islamic Marketing and Branding: Theory and Practice

Business Ethics in Islam

Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023 (Springer Proceedings in Business and Economics)

Strategic Islamic Business and Management: Solutions for Sustainability (Contributions to Management Science)

Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)

Islamic Marketing

Islamic Business Administration: Concepts and Strategies

Strategies and Applications of Islamic Entrepreneurship (Advances in Logistics, Operations, and Management Science)

Handbook of Empirical Research on Islam and Economic Life

Religious Economies in Secular Context: Halal Markets, Practices and Landscapes (New Directions in Islam)

The Essentials of Islamic Banking, Finance, and Capital Markets

Introduction to Islamic Banking and Finance An Economic Analysis

Challenges in Economic and Financial Policy Formulation: An Islamic Perspective (Palgrave Studies in Islamic Banking, Finance, and Economics)

Contemporary Issues in Islamic Finance: Principles, Progress & Prospects (Business Economics in a Rapidly-changing World)

Business Ethics in Islam (Islamic Business and Finance Series)

Edward Elgar Islamic Wealth Management: Theory and Practice

Routledge Islamic Economics: Theory and Practice - Book

Islamic Finance: Principles and Practice: Second Edition

Modern Islamic Investment Management: Principles and Practices

Islam and Business: Cross-Cultural and Cross-National Perspectives: 9 (Monograph Published Simultaneously as the Journal of Transna)

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (Research Essentials Collection)

Islamic Social Finance: Entrepreneurship, Cooperation and the Sharing Economy (Islamic Business and Finance Series)

Edward Elgar Research Handbook of Marketing in Emerging Economies