Islamic Marketing and Branding: Theory and Practice - Image 1

£136.11

Routledge Islamic Marketing and Branding: Theory and Practice

Name: Islamic Marketing and Branding: Theory and Practice
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£136 today · previous high £136 · all-time low £110

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 639 days • 639 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 639 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £119 (293 days, 45.9%)

Price range: £110 - £136

Price levels: 6 different prices over 639 days

Description

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 147244096X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 December 2017
Listed Since: 18 March 2017

Barcode

No barcode data available

Routledge Islamic Marketing and Branding: Theory and Practice

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)

Islamic Marketing

Islam, Marketing and Consumption: Critical perspectives on the intersections (Routledge Studies in Critical Marketing)

Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023 (Springer Proceedings in Business and Economics)

Strategic Islamic Business and Management: Solutions for Sustainability (Contributions to Management Science)

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (Research Essentials Collection)

The Routledge Handbook of Global Islam and Consumer Culture (Routledge Handbooks in Religion)

Islam and Popular Culture in Indonesia and Malaysia (Media, Culture and Social Change in Asia)

Islam and Popular Culture in Indonesia and Malaysia (Media, Culture and Social Change in Asia)

Perceptions of Islam in Europe: Culture, Identity and the Muslim 'Other' (Library of Modern Religion)

Business Ethics in Islam

Muslims of Post-Communist Eurasia (Routledge Studies in Religion)

Islam: Historical, Social, and Political Perspectives: 40 (Religion and Reason, 40)

Islamic PerspectivEs on Management and Organization (New Horizons in Management series)

The Principles of Islamic Marketing

Islamic Education in the Soviet Union and Its Successor States (Central Asian Studies)

Islam and Human Rights in Practice: Perspectives Across the Ummah: 14 (Routledge Advances in Middle East and Islamic Studies)

Islam and Muslim Life in West Africa: Practices, Trajectories and Influences: 42 (ZMO-Studien, 42)

Muslim Politics (Princeton Studies in Muslim Politics): 14

Routledge Muslims: Their Religious Beliefs and Practices

Religions and Constitutional Transitions in the Muslim Mediterranean: The Pluralistic Moment (ICLARS Series on Law and Religion)

Muslims in Britain: Making Social and Political Space

Making European Muslims: Religious Socialization Among Young Muslims in Scandinavia and Western Europe: 40 (Routledge Studies in Religion)

Conceptualizing Islam: Current Approaches (Routledge Studies in Religion)