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Springer - Global Islamic Marketing Conference Proceedings

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Description

Gain expert insights into the evolving landscape of Islamic commerce with this Springer proceedings volume. Based on the 14th Global Islamic Marketing Conference held in September 2023, this book offers a detailed look at Muslim consumer behavior and Halal business practices. It provides practical strategies for professionals and researchers looking to navigate commerce in Islam-oriented regions through innovative marketing methods. Readers will find comprehensive research on modern business practices and detailed analyses of emerging trends. This volume serves as a valuable resource for understanding the specific dynamics of the global Islamic market and the strategic approaches required for success in these unique economic environments.

Key Features

Contains selected chapters from the 14th Global Islamic Marketing Conference held in September 2023.

Provides detailed research on Muslim consumer behavior and Halal business practices.

Offers practical guidance on navigating commerce within Islam-oriented regions.

Includes analysis of innovative marketing strategies within the Springer Proceedings in Business and Economics series.

Delivers comprehensive research insights into contemporary business practices in the Islamic world.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 September 2024
Listed Since
15 June 2024

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