£156.21

IGI Global Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

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Description

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
30 April 2012
Listed Since
23 January 2012

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