Advertising Culture and Translation: From Colonial to Global - Image 1

£57.99

Cambridge Scholars Publishing Advertising Culture and Translation: From Colonial to Global

Name: Advertising Culture and Translation: From Colonial to Global
Brand: Cambridge Scholars Publishing
Price: 57.99 GBP
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Social & Cultural

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Description

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.

Product Specifications

Brand: Cambridge Scholars Publishing
Format: hardcover
ASIN: 144384389X
Category: Books > Subjects > History > Social & Cultural
Domain: Amazon UK
Release Date: 27 January 2017
Listed Since: 05 December 2016

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Cambridge Scholars Publishing Advertising Culture and Translation: From Colonial to Global

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