Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law) - Image 1

£59.25

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)

Name: Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 59.25 GBP
Availability: InStock

Political Leaders & Leadership

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Description

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns. About the Author William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors. Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: Hardcover
ASIN: 1433168227
Category: Books > Subjects > Biography > Political > Political Leaders & Leadership
Domain: Amazon UK
Release Date: 17 December 2019
Listed Since: 30 September 2019

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Presidential Campaigns in the Age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)

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